Inbound Marketing

An exciting phenomenon sweeping the blogosphere is mobile blogging. Many business bloggers are attracted to the medium of blogging in the first place because they like being able to frequently update and post information that keep their visitors up to speed with current product or business trends. “Moblogs” as mobile blogs are called, take this to the extreme.  A mobile blog allows users to post things literally as they take place. This new wave of moblogs and mobloggers keep web surfers up to date with both good and bad events of importance as they occur anywhere in the world. Moblogs help make international communication not just faster, but more accurate also.

Photo by viirak

Many people feel that geography limits blogging. After all, a blog can only be so current when you need to run home and boot up every time you need to update it. However, mobile blogging marks the beginning of a thrilling new era. Now web-based communication can happen spontaneously from any location, no matter where you are. We’re starting to see more and more live blog posts, photos and Twitter updates pop up from people attending Internet marketing conventions and trade shows. Moblogging devices mean there’s almost nowhere on the planet that will be off-limits for bloggers.

Technology making moblogging possible has only hit the global market recently so mobile blogging is really still in its infancy. Moblog technology has been available for over a decade, but it’s only been the last 2 or 3 years that mobile web devices have become user-friendly enough to appeal to most consumers. As camera phones and other mobile technology become more popular, more and more bloggers are leaving their desks and hitting the streets. Moblogging is much more widespread that it was even just a few months ago, and mobloggers are rapidly attracting attention within the blogging community. It’s not clear yet whether moblogs will become a dominant kind of blog in the years to come, but the current trend implies that moblogs are more than likely here to stay.

One reason why mobile blogging has so much exciting potential to revolutionize the blogosphere is that mobile devices make it possible to blog from wherever the event is unfolding. A moblogger with a camera phone can post blog entries live from the foot of the podium at a presidential speech, or from the stands during the final moments of the Super Bowl. Bloggers get to experience the same real time thrills that live television coverage provides, but in a more democratic medium. The combination of individual control and mobility that moblogging provides most certainly places mobloggers on the cutting edge of today’s communications technology. It’s hard to imagine that the number and prestige of moblogs will not continue to grow in the coming years.

Mippin is a service that provides a quick and easy way to mobilize your business blog. It’s not techy and requires almost no skills whatsoever. They optimize all sites, instantly, for almost every device (over 2000 at last count.) You keep full control of your branding and logo and they do the rest. You even have access to stats and traffic figures. Mippin gives you the code so you can easily add it to your Wordpress sidebar and Presto! Your blog is mobile! You can see it in action on my sidebar to the right. Click on the button that says ‘make it mobile’. Of course the best part is, it’s totally free.

Check out Mippin to mobilize your blog and let me know what you think!